Twitch streamer Asmongold says that Kick is making a smart move in competing with Twitch by not requiring streamers to sign exclusive contracts. Twitch has been the undisputed king of streaming platforms for years, but that hasn’t stopped a number of challengers from trying to take its throne. While Mixer and Facebook Gaming have failed to make a dent in Twitch’s dominance,Kick has emerged as a new competitor, offering streamers greater freedom to stream a variety of content, including gambling content, without fear of being banned.
Furthermore, Kick provides an enticing Creator Program that pledges profitable incentives to its users. TheCreator Program at Kickpays streamers hourly, taking into account a variety of factors such as hours spent streaming, advertising CPMs, average viewership, and engagement with viewers. It is also important to note that this hourly payment scheme does not serve as a replacement for other income streams on the Kick platform.
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Kick’s approach of not requiring exclusivity allows streamers to simultaneously stream on other platforms like Twitch and YouTube. Asmongold thinks that this strategy is effective for Kick to attractTwitchaudiences, and Trainwrecks and Adin Ross are already taking advantage of it. They start their stream on Twitch for a few hours, build up their visibility, and then switch to Kick to continue streaming. Asmongold believes that Kick is making a smart move currently and that it’s the best way for the platform to gain more viewers and compete with Twitch’s dominance.
As the competition between the streaming platforms heats up, many big names from both Twitch and YouTube have been rumored to make the switch to Kick. While Trainwrecks and Adin Ross have already started streaming on Kick,xQc has said he does not have any immediate plans to switchbut has not ruled it out in the future. Regardless of who switches and who doesn’t, it is evident that Kick’s non-exclusive deal approach is gaining traction among streamers and audiences alike.
Without a doubt, Twitch has established its dominance in the streaming industry, warding off any potential competitors that have arisen. With its extensive user base and top-of-the-line features, Twitch has a considerable advantage over other platforms, making it difficult for any other contender to match its success. However, change is the only constant, and Twitch will need to adapt and evolve to maintain its dominance in the future. Nevertheless, as of now, all eyes are onKick and the streamers who are considering moving to this platformto see if it can challenge Twitch’s dominance.
