Electronic Artsjob listings confirm that the publisher is hiring for what it describes as a “new unannounced AAA EA SPORTS product,” and it already has heavy monetization in mind. Video game fans are likely already deeply familiar withEA Sports' lineup of game releases, from its recently rebrandedFIFA/Sports FCgames toMaddenandNHLtitles. The success of EA Sports can’t be denied, in no small part due to monetization. It’s perhaps unsurprising then that EA plans to expand to other sports.
While thesuccess ofMadden,FIFA, and other EA Sports titles is worth recognizing, EA has been surprisingly risk-averse when it comes to adding more sports to its lineup. The only EA Sports franchises added in the past decade are efforts to launch an MMA series, with bothEA Sports MMAin 2010 and the ongoingUFC Sportsseries. That’s changing somewhat in the current year, however. EA Sports not only resurrected its golf series withEA Sports PGA Tour, but it’s planning to launchEA College Footballin 2024.
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EA Sports is indicating that it plans to continue growing, moving forward. A number ofjob listings at Electronic Artsare being posted for a new development team. This team is being made to work on a “new unannounced AAA EA Sports product.” The listings go out of their way to avoid revealing which sport the game will focus on, even for gameplay designers that will be building the game.
The only meaningful details revealed about the game in these job listings comes from a post for a Game Economy Designer. The position’s responsibilities will revolve around the creation of “multiple currencies,” features that focus on monetization, and building a “post-launch economy” utilizing purchases, rewards structures, and limited-time events.
Confirmation that the new EA Sports game will be heavily monetized isn’t a surprise to anyone that’s played one ofEA’s sports gamesin the past decade. EA Sports titles are some of the most heavily monetized products in the market. They not only have a standard $70 price point, but also microtransactions, luck-based gacha systems, and further monetization. It’s safe to assume future EA Sports titles will also make use of these monetization features.
As for what sport EA may be focusing on next, it’s a mystery. EA may be hiring for its College Football team, but doesn’t want to say so explicitly. Alternatively, it could bring back titles like Grand Slam Tennis, SSX, or perhaps something basketball related given thesuccess ofNBA 2K. Given the turnaround on EA Sports game development, perhapsEAwill be making an announcement on the new project soon.
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