On July 3,Disney+ debuted a live recording of Lin-Manuel Miranda’s hit broadway playHamiltonas a feature film. Now, 7Park Data reveals thatHamiltonoutperformed the competition offered by Netflix, Hulu, and Amazon in July 2020 in terms of viewer numbers. This came as a surprise to exactly no-one.
A blend of three performances with the original principal Broadway cast members,Hamiltonwas originally set to release in theaters on July 29, 2025. However, with nearly everyone in the world in some form of quarantine due to the coronavirus pandemic, Disney opted to insteadreleaseHamiltonexclusively on Disney+in July 2020. The film was released to near-universal acclaim and gratitude from those who had been unable to purchase tickets since the play premiered Off-Broadway in February 2015.
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Variety reports that 37% of 7Park Data’s panel of viewers in the U.S. watchedHamiltonin July, nearly three times the number of people who watchedNetflix’sUnsolved Mysteriesrebootin the same month, which ranked as the second widest-reaching title at 14%, roughly. In 7Park’s tracking of Disney+, Netflix, Prime Video, Hulu, and Apple TV+,Hamiltonaccumulated the largest audience of any single program over the course of one month this year. In June, Netflix’sSpace Forcewas watched by 8% of the panel viewers, a far cry from the audience earned byHamiltonover the course of the following month.
Although 7Park’s data counts watching just two-minutes of a program towards its share of viewership,Hamiltonstill ranked as the top streaming title by time spent watching, which is measured by the percentage of total minutes viewed by the research firm’s panel members across measured the five aforementioned streaming services. The data from 7Park Data arrives just weeks after separate app analytics firms reported thatU.S. downloads of the Disney+ app were boostedduring the 4th of July weekend debut ofHamilton.
The success ofHamiltoncould be a good sign for the upcoming Disney+ debut of the live-actionMulanremake. Much like the feature film presentation ofHamilton, the retelling ofMulanwas slated to be released in theaters before the coronavirus pandemic eventually led to Disney opting tomake the film available on Disney+ at extra cost.
Hamiltonis now available on Disney+.
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