Tyler “Ninja” Blevins has had a historic 2019, and it looks like his 2020 is starting off with more success.Ninja announced in early Decemberthat he would be partnering with Adidas to make a new sneaker called the “Time In” Night Joggers. The sneaker was designed in the classic Ninja blue and gold lettering, and upon release, the adult sizes were sold out within the hour.
The sneakers were released online at $150 for adult sizes and $120 for child sizes. Now that the shoe is out of stock, prices are rising across the internet, and it is likely that those reselling the sneaker stand the most to benefit. Many are seeing prices skyrocket to almost $230 within the first 24 hours. Ninja, famously known for playingFortnite,was beside himself and posted a video thanking his fans. “First Adidas launch for me, and I’m just speechless,” the streamer said. “Thank you guys for everyone who bought a pair, I love you guys. 2020 is going to be an incredible year.”
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The streaming mogul made the move over to Mixer last year and reportedly switched platforms to expand his brand opportunities, but Ninja already has a headstart. In June of 2019, Ninja released a book on how to game more efficiently which alsomade waves in the publishing community. The book was just the beginning of Ninja’s brand extension.
RecentlyNinja playedFortnitewithStar Warsstar Mark Hamillin order to celebrate the release ofThe Rise of Skywalker.The event was prerecorded and mainly featured Ninja teaching Mark Hamill how to play the popular battle royale game. However, the brief video with Luke Skywalker won’t be Ninja’s last involvement with the film industry.
Blevins will make his movie debut as he joined the cast of the newRyan Reynolds movieFree Guycoming out July of this year. In the movie, Ryan Reynolds stars as a bank teller who realizes he’s an NPC in a video game. It has yet to be revealed how much of a role Ninja will have in the film, but it is likely that Ninja will be playing himself in the video game-themed movie. Although 2019 was a banner year for Blevins, it’s clear that 2020 will be just as fruitful for the streaming giant.
