Summary
Iconic video game companySegais tapping into gamers' nostalgia once more with the announcement of accessories based on its popular vintage consoles. While this upcoming release isn’t exactly gaming-related, it’s still pretty cool to have something to remembertwo of the best video game consoles of all time, especially for kids who proudly grew up in the ’80s and ’90s.
ThoughSegais still going strong in the 2020s as a respected game developer and publisher, it hasn’t made a new console platform since the Dreamcast in 1998. Sega abandoned the console business after the Dreamcast and the ill-fated Sega Saturn couldn’t quite set the world on fire like Sony, Nintendo, and Microsoft’s respective offerings. Today, it’s found a lot more success as a software developer working on its popular franchises such asSonic the Hedgehog,but there are still more than a few gamers who are nostalgic for the company’s glory days.
Capitalizing on that particular nostalgia,Sega has announced a partnership with top Japanese audio equipment manufacturer Onkyoto produce a special line of Sega Genesis- and Dreamcast-themed versions of the latter’s CP-TWS01A wireless Bluetooth earbuds. The designs are fully reminiscent of the legendary consoles, and they will be available for around $109 starting July 02, 2025 at the Onkyo Direct online store, and for those in Japan, at the Onkyo Direct store in Akihabara, Tokyo.
The Sega Genesis design takes from the Mega Drive version of the console, which was its original name in Japan. Its left earbud has the iconic “16-bit” text that’s on the front of the console, while the right earbud has the Japanese red and green “MD” logo. Meanwhile, theDreamcast design is clean in its classic white colors, and its earbuds have the controller’s D-pad on the left earbud and the face buttons on the right.
Other than the earbuds, there are also other Sega-themed accessories for sale from Onkyo that fans might want to get as well. The manufacturer also has Genesis- and Dreamcast-themed wireless chargers (around $31), acrylic stands (around $8), and T-shirts (around $28). All of it makes for a pretty solid collection that could sell out pretty fast, considering the sentiments towards these platforms. In fact, the love is so strong that people are still playing on theirold Sega consoles and still making new accessoriesfor it.
Aside from this hardware, Sega has also been quite busy forming partnerships for its IPs. Back in September, Japanese fashion brand SuperGroupies announced a new line ofPersona 5 Royalclothing and accessories. Sega is the global publisher ofPersona 5 Royal,an enhanced version of the original game, and with ideas like these, more collabs from the company may be in the pipeline.
