For decades,Segahas been a staple in the video game industry, thanks in large part to the likes ofSonic the Hedgehogalong withYakuza,Phantasy Star Online, and others. Now, in the midst of many game companies looking to invest in new technological trends, be it the metaverse or web 3.0,Segaappears to be joining the party as well. In fact, it seems that the company may have its own metaverse ambitions.
Ever since its release in the early 90s,Sonic the Hedgehoghas remained one of Sega’s most recognizable franchises over the years. Thanks to two recent movies, its fan base and appeal continue to show promise as the company looks to grow the franchise further. During the past few months, Sega has announced a number of upcomingSonicprojects including the retro styledSonic Originsas well as another mainline title calledSonic Frontiers. However, one of the company’s recent job postings indicates that Sega may have its metaverse plans lined up along withSonic’s future.
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The post lists a vacancy for a Senior Producer for mobile and metaverse games at theSonicmaker’s office in Burbank, CA. Accordingly, the senior producer will help with deliveringSonic the Hedgehogmobile and metaverse products that will be developed for the global market. Among many other responsibilities and requirements, the role also states that the candidate should have an understanding of “a solid mobile experience, as well as what a future metaverse experience, may be” and to be aware of the various metaverse needs and restrictions “to stay successful and relevant.”
As seen in recent months, Sega has been ramping its efforts around theSonicfranchise most notably with its upcoming titles. Additionally, the company has mentioned that the digital versions ofclassicSonictitles will be delisted in Mayfollowing the release ofSonic Origins. This means that fans may not be able to play Sonic 1, 2,3 & Knuckles, andCDother than viaSonic Origins. This could also be an indication that Sega may be preparing the franchise for its metaverse future.
Of course, Sega isn’t the only company to make a push for the metaverse. Bandai Namco is already investing $150 million into an “IP metaverse” and more recently,Epic partnered with LEGO for a metaverse projectof its own. While it’s unclear whatSega’s gaming metaverse may look like, it will be interesting to see how this space will pan out within the gaming industry.
